PageSpeed is the length of time a page takes to display all content of any given website. In other words, PageSpeed measures how quickly a web page loads and all of us surely expect our pages load fast.
According to Google, PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and provides suggestions on how that page may be improved.
PSI provides both lab and field data about a page. PSI brings many benefits as well as some disadvantages that you should know for your Shopify store.
Pros of PSI
We cannot deny that Google’s PSI is a great tool which provides page performance reports on both mobile and desktop devices and gives detailed recommendations for you to improve your page such as:
- Optimize images
- Minify CSS
- Minify JavaScript
- Eliminate render-blocking JavaScript and CSS in above-the-fold content
- Leverage browser caching and reduce server response time
- Avoid landing page redirects
- Gzip compression
Google’s PSI should be considered for Shopify store owners to use because its recommendations are provided first hand by Google itself, which is worth taking into account.